“Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won’t give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it’s a much stickier–sustainable–relationship over the long haul.” –Bob Thompson, CustomerThink Corporation
While the magazine publishing model is facing multiple challenges, strong circulation numbers remain a priority. For many, circulation figures are the best way to make a case to an advertiser. For others, subscriptions are the primary revenue source. Companies successfully increasing circulation in the current environment are positioning themselves well for future growth, and to achieve the same CRM is a mandatory tool.
RAALINK has provided CRM integrated with a VoIP server so that every calls by the telemarketer to the subscriber is tracked till payment for renewal of subscriptions is received. If the subscriber is lost or not interested, the reason for such decision is recorded in the CRM for analysis for re-working the strategy.