CRM for Auto Dealers
“The cost of retention is $180 per customer. But most
automotive dealerships are set up for customer acquisition – which is
crazy when you consider the average cost of customer acquisition is
$1,000 or more.”
–Arthur Hughes, author of several books on using databases to enhance CRM.
Nowadays the major challenge the automobile dealers face is to gather customer data and ensure it flows through the marketing chain. CRM software is therefore vital for any automobile dealers to facilitate the sales representative to track every opportunity and to manage the services effectively post sales to delight and hold the customer.
RAALINK has innovated the auto sales CRM for its users to be Ahead of Competition and grab all available opportunities. Features of RAALINK CRM are:-
- Add-on to the Dealer Management Software provided by the OEMs, thereby avoiding duplicate data entry efforts, but locally drives the customer acquisition activities and tracks timely servicing of all vehicles
- All activities related to customer acquisition are automated.
- Service booking calls scheduled at the appropriate frequency and customer tracked till the vehicles reach the service centre.
- Integrated call centre - architecture as below:-
